Traditional TV
Broadcast and cable
Local television in the communities the community or the caregivers can serve.
Local zonesSenior Living and Home Care advertising · Broadcast · Cable · Streaming · Online
Senior Living and Home Care TV advertising on every screen.
Broadcast, cable, streaming, and online for the household where a family makes this decision.
The choice is usually shared. Grow writes and produces a commercial that names the kind of care and how to ask a question, then places it on television, streaming TV, and online in the communities the provider serves.
Local cable about $30 per airing. Streaming TV $30 per 1,000 homes served. Online video from about $0.03 per view. Starting points, not a quote.
Get your local TV rates
Nothing is purchased from this form. If you need rates today, call 800-273-6103.
The whole buy
One conversation. Every screen at home.
Television is watched in the home where that conversation happens. A clear name and a clear next step matter more than a list of amenities.
Streaming TV
CTV across apps
Streaming TV in those ZIP codes, including homes that do not have cable.
By ZIP codeOnline
YouTube, social, search, display
Online video and search for families already asking the question, with the same phone number.
Same messageTiming
Nothing airs early
You approve how care is described before the spot is produced or placed.
You approve the wordsBefore you approve. Explain the kind of care and how to ask a question. Do not promise occupancy, a health outcome, or a waitlist result.
Pricing
Straight numbers. No fog.
Published starting points from growads.com. The provider’s price is confirmed with live inventory before you approve anything.
Traditional TV
Cable and national
~$30average local cable airing
$300+national TV spot
Streaming and online
CTV and online video
$30per 1,000 streaming homes
~$0.03per online video view, from
Production
Your commercial
$950voice-over, from
$2,500spokesperson, from
Minimum
Monthly term
$3,000per month, 4-month term
A shorter schedule is not a confirmed offer. Ask an agent.
How it works
Script to every screen. After you approve it.
Strategy call
The community or the care service, the area, the budget, and who the spot is speaking to.
Script and production
Voice-over from $950, or a spokesperson from $2,500. Often the family is the audience.
Approve and launch
We confirm inventory in that area and launch after you approve.
Sample commercials
What a senior-care spot can look like.
The public commercial library does not include a senior living spot yet. Grow writes and produces the commercial. Production starts at $950.
How much does Senior Living and Home Care TV and online advertising cost?
Grow’s published starting points: local cable airings average about $30 each, national TV spots start around $300, streaming TV is $30 per 1,000 homes served, and online video starts around $0.03 per view. Commercial production starts at $950 for a voice-over spot. These are starting points, not a quote. Your agent prices your market with live inventory before anything is purchased.
Who is the commercial for?
Often the family making the decision, not only the person who will receive care. The buy can still stay in the communities you serve.
Can the spot describe the care without promising an outcome?
Yes. Name the kind of care and how to ask a question. Do not promise occupancy, health results, or a waitlist.
How fast can a spot get on air?
It depends on production, approvals, and available inventory. We will not promise an air date until inventory is confirmed.
Is there a minimum?
Grow’s standard minimum is $3,000 per month on a 4-month term. A shorter schedule is not a confirmed offer. Ask an agent.
Do you guarantee move-ins?
No. We make and place the ads. We do not promise move-ins, tours, or health outcomes.
Next step
When you are ready. Let’s talk.
Tell us the provider and the communities. A Grow ad agent will check inventory and build a plan with you. Nothing is purchased until you approve it.