Geography is the first filter
A campaign may cover a national footprint, a television market, selected cable subzones or a tighter set of locations. The right boundary follows where the business can sell or serve—not an arbitrary radius that looks precise on a map.
Traditional TV targeting
Traditional television plans can use market coverage, cable systems and subzones, networks, programs and dayparts. These choices shape the likely audience while preserving the broad reach that makes television valuable.
Streaming TV targeting
Streaming television can use geography plus available audience characteristics and viewing environments. Those tools can reduce waste or extend reach, but every added filter reduces the eligible audience. Inventory quality, scale and repetition still matter.
Precision has a cost
A narrowly defined audience may sound efficient yet deliver too few impressions, too slowly or at a higher cost. A larger audience may produce stronger market presence. Grow compares audience fit with delivery feasibility rather than treating targeting as a guarantee.